Responsible Sip is a stunt devised to raise driver awareness about the dangers of drinking and driving, since Brazil’s newer and harsher traffic laws failed to decrease the number of drunk drivers on the streets. During the weekend, the Blá Bar dumbfounded driver’s at the bar, serving them drinks in a special mug, with funny quotes showing the effects of alcohol on their behavior. The mugs were also mailed to opinion formers and VIP customers. The stunt involved over 20 professionals, including a camera crew to register the driver’s reactions.
This professional campaign titled 'Responsible Sip' was published in Brazil in July, 2012. It was created for the brand: Bar Bla, by ad agency: QG Propaganda. This Ambient medium campaign is related to the Recreation, Leisure industry and contains 1 media asset. It was submitted over 10 years ago.
Advertising Agency: QG Propaganda, Brazil
Creation Director: Marcello Droopy
Creatives: Daniel Bayer, Camila Sayuri Miyamura, Américo Vizer
Art buyer: Alexandre Oliveira
RTV: Carolina dos Santos
Film Producer: Sagaz Filmes
Direction: Eugenio Gugu Seppi
Audio: Comando S
Music Producers: Serginho Rezende, Leandro Barduzzi