Only 20% of Smokers want to continue smoking, the other 80% can stop now.
This professional campaign titled 'Responsible ashtray' was published in Brazil in February, 2014. It was created for the brand: BemSer, by ad agency: dim&canzian. This Ambient medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted almost 9 years ago.
Advertising Agency: Dim&Canzian, São Paulo, Brazil
Chief Creative Officer: Michele Dim D’Ippolito
Chief Media Officer: Marcio Canzian
Creative Directors: Michele Dim D’Ippolito, Bruno Cirello, Samuel Segatelli
Head Planner: Samantha Barbieri
Art Director: Bruno Cirello
Copywriter: Samuel Segatelli
Film Editor: David Donato