ADVERTISING

Qatar Cancer Society

Generosity is its own reward

Agency: Resolution Productions

Description

Qatar Cancer Society is dedicated to the prevention and treatment of cancer and focuses on the implementation of awareness and prevention programs aimed at informing the public and healthcare professionals on the disease. As part of our Corporate Social Responsibility, Resolution Productions developed a smart funding initiative that brought together many of Qatar's largest organisations, including Ooredoo, Barwa Bank, Qatargas, Al Faisal Holdings, QTV and Qmedia who generously donated time and money to make this project possible. In true collaborative fashion the staff of Resolution Productions also gave time, experience and skills free of charge to the project. Titled "Generosity is its Own Reward' the film tells the story of a young Qatari boy's special relationship with his grandfather. The young boy, with the help of his brother comes up with the idea of collecting money from his relatives during Eid al Fitr and donating these funds to the Qatar Cancer Society. It shows the lengths that a loving grandson will go in his efforts to support his grandfather's fight against Cancer. It is a story of family, of Qatari values and the innocence of youth. The soundtrack is by renowned Qatari musician, Fahad Al Kubaisi.
1st Assistant Director: George Chalouhi

This professional campaign titled 'Generosity is its own reward' was published in Qatar in April, 2014. It was created for the brand: Qatar Cancer Society, by ad agency: Resolution Productions. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 8 years ago.

Credits

Advertising Agency: Resolution Productions, Doha, Qatar
Creative Director: Simon Ferguson
Film Director: Marlon Griffin
Executive Producer: Geoff Hunt
Head of Post Production: Craig Chaplin
Copywriter: Simon Ferguson
Production Manager: Millie Lockhart

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.