Rent Sucks

In a world where rent day feels like a monthly mugging, Neobanc showed up with a mic—and a mission.

“Rent Sucks” is a satirical rap music video turned full-funnel fintech campaign that flips the script on rent culture. Anchored in comedy, rebellion, and cashback, the campaign launched with a high-energy music video styled like a parody of hip-hop excess. Think Lil Dicky meets landlord rage. It calls out the absurdity of paying thousands in rent with zero perks—and introduces Neobanc as the rent rewards platform renters never knew they needed.

We made a music video renters could feel in their bones. Over-the-top landlords. Broke renter bars. Neon backdrops. And a mic drop message: if rent's gonna suck, it might as well pay you back.

Creative campaigns like this usually come with six-figure budgets, agency teams, and months of pre-pro. We had none of that. Just a rebellious fintech, two brothers, and a toolbox of AI-powered production tools.

We’re not here to say AI will replace live-action filmmaking — it won’t.
But what it can do is unlock new levels of efficiency, speed, and creative freedom for the people who’ve got more ideas than budget. For startups, it’s a game-changer. It lets us flex big ideas without waiting for big checks.

AI is an ally — not a replacement. It gives creatives and small teams the power to explore concepts faster, experiment more, and bring high-quality storytelling to the screen without traditional constraints.

It’s not quite Hollywood-quality (yet), but it’s getting real close.
And for the creative world? That’s exciting.
We’ll dive deeper into this in an upcoming article — but for now, just know this:
AI isn’t taking the jobs. It’s giving us more tools to do the job better.