Popota & Luccas Neto
Description
In 2022, Continente once again marked the beginning of the holiday season in Portugal with its much-anticipated Christmas ad starring Popota, the iconic animated hippo. While most Christmas commercials lean into sentimentality, this campaign brings a fresh burst of fun, music, and colour — and reaches far beyond a children's audience. Popota’s return is a national event, sparking anticipation and intergenerational buzz across social media.
This year, she is joined by Brazilian YouTube star Luccas Neto (32 million subscribers) in a 45-second animated musical that brings a retail store magically to life. With excellent craft, vivid character animation, and joyful storytelling, the film transforms an ordinary supermarket into a stage of festive wonder.
Created by Fuel Lisboa and produced by Perfect Storm, the film was directed by Ivo Sousa — a team of Portuguese talents with strong international experience.
This professional campaign titled 'Popota & Luccas Neto' was published in Portugal in October, 2022. It was created for the brand: Continente, by ad agencies: Fuel and Perfect Storm Studio. This Film medium campaign is related to the Retail Services and Toys industries and contains 1 media asset. It was submitted 15 days ago.
Credits
Client: Continente
Agency: Fuel
Creative Director: João Madeira da Silva
Creative Supervisor: Rita Carmo
Creative Supervisor: Rúben Santos
Account Director: Tita Martins
Account Supervisor: Catarina Anacleto
Account: Madalena Rosa
Production Consultants – Pro(u)d
Production Company: Perfect Storm
Director: Ivo Sousa
1st Assistant Director: Vanesa Patrício
2nd Assistant Director: Martim Cardoso
Executive Producer: André Gaspar
Executive Producer: Mariana Marques
Production Manager: Isa Vaz Velho
Location Manager: Maria Andrade
Unit Manager: Tozinho
Director of Photography: Carlos Lopes “Kaka”
Focus Puller: António Ribeiro “Tozé”
2nd Assistant Camera: Rui Miguel Pereira
Video Assistant: Tomás Sacramento
Steadicam Operator: Manuel Garcia “Manu”
Gaffer: António Milheiro
Lighting Assistant: João Pequeno
Lighting Assistant: Pedro Pereira
Lighting Assistant: João Rato
Key Grip: Fernando Mendonça “Fana”
Grip Assistant: Sérgio Salto
Grip Assistant: Ricardo Nestum
Intern: Diogo Branco
Best Boy: José Lois
Art Director: Carla Brazão
Props: Ana Sousa “Manas”
Art Assistant: Mariana Cabanita
Art Assistant: Guilherme Sacramento
Art Assistant: João Durão
On-Set Assistant: Zé Cascais
Handyman: Nuno Loureiro
Make-Up & Hair: Mónica Mota
Wardrobe: Carlos Soares
Equipment Rental: Show Reel
Catering: Ellos Catering
Production Van: Tiago Sequeira
Casting: Nestcast, Sara Soares
Casting – Girl: Carlota Pereira
Casting – Employee: Anabela Gonçalves
Special Appearance: Luccas Neto
Extras Coordination: Valente
Extras: Plínio Freitas, Dayse Moreira, Maria Arlete Neves, Pedro Mendonça, Amália Rocha
Security: Filipe Sousa “Chanças”
Making of: Telmo Domingues
Print Model – Joaquim Mendonça – Creature Labs
3D Post Production Company: Glimpse VFX
CG Supervisor: Rui Romano
CG Producer: Maria João António
Concept Art: Sara Batista, Pedro Otelcana
Modeling: Pedro Benjamim, Diana Barros, João Batista, Davoud Ashrafi
Texturing/Shading: Pedro Benjamim, Diana Barros
Rigging: João Batista, Manuel Bello, Susana Barata, Sebastião Lopes
Animation: João Batista, Manuel Bello, Susana Barata, Tiago Marques, Ricardo Marques
FX: Diogo Ferreira, Jaime Cipriano
Lighting & Compositing: Pedro Benjamim
Compositing Post Production Company: Lightfilm
Compositing: Mário Gaspar, José Marcelo dos Santos
Grading: Paulo Inês
Music Production Company: Great Dane
Lyrics: Clara Duailibi & Rita Onofre
Music: Clara Duailibi, Rita Onofre & Mikkel Solnado
Production: Choro
Mix & Master: Choro
Composed, produced and recorded at Great Dane Studios
Voice of Popota: Diana Martinez
Sound Design: Indigo
Executive Producer: Manuel Faria
Producer: Susana Sá
Sound Designer: Sandra Pimenta
Voice Casting: ZOV Marta Correia
Voice of Barbie: Erica Rodrigues
Voice of Snowman: Peter Michael
Voice of Companion Toy: Pedro Acabado
Special Thanks To: Diogo Faro, Diogo Fabiana, Francisco, João Baptista, Ines Valenti, Idea HUB, Jacqueline Ferreira, João Maria, Rita Saraiva, Rui Romano, Siri, Sorrel, Sebastião Lopes, Tania Vaz Nunes Casteleira, Telmo Domingues, Wren Tuna.
