Riding Is The New Driving

The dream of driving your own car includes an open road, a full tank, and the hum of a healthy engine. But that’s just a dream.

The reality includes a traffic jam, disconsolate screams of frustration, and a surprisingly malicious seagull that seems to have personal beef with you.

Rolling out across digital, TV, cinema, radio, print, outdoor, social, PR, and owned channels, our latest campaign reminds people of the everyday annoyances of driving their own cars — and contrasts them with the joy and freedom of shared mobility.