Redesigning for E-nclusion

Agency: Fahrenheit DDB


Peru is a mostly Andean country where a large majority of the population still lives in communities far from the big cities around 2500 meters above sea level.

These people have to walk many kilometers daily to be able to access the products they need in their daily lives.

That is why; to provide them with a better quality of life with everything that a supermarket like PlazaVea offers -such as a wide variety of products accessible at low prices every day-

We have redesigned our e – commerce to fit this new audience, we changed the photos for minimalist designs, we have transformed the search engine into a more friendly one, and the check-out offers the option to buy and leave the payment on hold until the signal improves.

All this to make it work perfectly regardless of the low quality of the Internet signal in the rural areas of Peru.

This professional campaign titled 'Redesigning for E-nclusion ' was published in Peru in March, 2023. It was created by ad agency: Fahrenheit DDB. This campaign is related to the Delivery Services, Electronics, Technology, and Food industries and contains 1 media asset. It was submitted about 1 year ago.


Brand: plazaVea.
VP Marketing: Adelberto Muller Caro
Brand Director: Rosana Vilcarromero
Brand Manager: Karla Vílchez
E- commerce manager: Peggy Orozco
Brand media coordinator: Alejandro Rodríguez
Agency: Fahrenheit DDB, Lima, Peru
Partner/CCO: Ricardo Chadwick
Partner / Executive Brand Director: Alberto Goachet
Executive Creative Director: Sergio Franco
Art director: Estuardo Salazar.
Art director: Javier Montoya.
Copywriter: Tomás Alzamora.
Agency creative technology developer: Kenny Quiroz.
Brand Director: Andrea Gomero.
Brand Supervisor: Daniela Palacios.
Brand Executive: Ariana Lores.
Production General Director: Luciana Cabieses.
Producers: Zabeth Diaz.
Technology developer: Cyrsis.
Technology developer: Cluster.
Director: Mauricio Franco Tosso.
Edition / Post Production: Orlando Huaranga

Film Company: Mauricio Franco Tosso.
Post Production Company: Fahrenheit Post.
Audio Company: Creasonica.


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