BONESYMPHONY 2023

The brief:
To create a print calendar for Arachitol Nano - a Vit D supplement brand - to be used for engaging its target HCP segments: General Practitioners, Consulting Physicians, Orthopaedics and Gynaecologists.

The challenge:
Come December, physicians are inundated with calendar designs. Unfortunately, most of them find their way into the wastebasket.
What made it even more difficult for us was the fact that Vit D isn’t exactly a high-involvement category. How do we make our calendar find pride of place on the HCP table?

The insight:
What lies at the heart of a harmonious and healthy life is a healthy bone structure. And Vit D plays a key role in bone health, across patient profiles.

The idea:
BONESYMPHONY 2023

The results:
Across the 4 specialties, we exposed the BONESYMPHONY 2023 Calendar to over 15,000 HCPs. By fusing data and design, we were able to strike a chord with them, and establish Vit D as the conductor of a harmonious life.