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Diablo Activision Blizzard

Redeem your sins

School: Miami Ad School Madrid

Redeem your sins Case Board

Description

In the Middle Ages, the church created indulgences, papers capable of offering redemption to sinners in exchange for a price.

For the launch of Diablo IV we bring back this practice, but with a twist: pay with your sins. In return, you will have access to the game for a limited time.

This student campaign titled 'Redeem your sins' was published in Germany and Spain in June, 2023. It was created for the brands: Activision Blizzard and Diablo, by ad school: Miami Ad School Madrid. This 360°, Experiential, and OOH Outdoor media campaign is related to the Electronics, Technology and Gaming industries and contains 2 media assets. It was submitted 7 days ago by Art Director: Ilu Shilpakar of Dentsu Creative.

Credits

Advertising Agency (School): Miami Ad School Madrid & Steinbeis University
Art Director: Ilu Shilpakar
Art Director: España Navarro
Copywriter: Yash Bhut
Educational Instructor: German Rivera Hudders
Educational Instructor: Juan Vargas
Educational Instructor: Francesc Enrich

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