What is the path of one page?

Agency: Brain Tank


Or how to create an Opener to a series that describes the thorny path of most startups.

At Brain Tank, we had the opportunity to work on this challenging but interesting task for the THX NEXT project, a series about global startups.

The basis for the opener was the path of a letter with an idea, which is full of uncertainty and in which the vitality of the idea plays a significant role.

What images we found in these insights and how we depicted the startup's journey up to the moment of its unicorn or trash can, see below in our case study.

If you've watched the video, please share your thoughts: what awaits the “sheet” of our idea - a path to success or a trash can?

This professional campaign titled 'What is the path of one page?' was published in Multinational Europe, Ukraine, and United States in June, 2024. It was created for the brand: vidby, by ad agency: Brain Tank. This Film medium campaign is related to the Movies industry and contains 2 media assets. It was submitted 7 days ago by Marketing S-Cuite: BRAIN TANK of BRAIN TANK MarCom Agency.


Creative Marketing Communications Agency: Brain Tank, Kyiv,Ukraine
Idea author - Andrii Franchuk
Creative producer - Valeriia Kychko
Director and motion designer - Elmin Seyidli
Director and art direction - Maria Yehorenko


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