Objective of this reactivation campaign focuses on cultural identity as a source of artistic expression that captures the young spirit, creative and tradition of the Olaya cinema cultural center. Concept is authenticity since it seeks to convey the transparency that people have to express themselves. For this reason, the message that it seeks to convey is art inspires to be yourself. This is the reason because I chose elements that differentiate a person from others such as the eyes that are the windows to the soul, the scream of empowerment that is unique and the way of thinking so each person is a world. When users watch the advertising pieces, they will be able to interact with them by scanning the QR code and they will be able to collect their animated versions and share them with a Hastag Dare to be.
This student campaign titled 'Reapertura del Centro Cultural Cine Olaya' was published in Peru in January, 2021. It was created for the brand: Centro Cultural Cine Olaya, by ad school: UPC. This Integrated medium campaign is related to the Recreation, Leisure industry and contains 8 media assets. It was submitted over 2 years ago by Campaña de reapertura del Centro Cultural Cine Olaya: Miguel.
Advertising School: universidad peruana de ciencias aplicadas (UPC), Lima, Peru
Creative: Miguel Alonso Chuman Gutarra