Dans la Rue

The street doesn't come with instructions

Agency: Publicis


Homeless youth are forced to learn how to cope with all sorts of trying circumstances – some of which verge on the utterly preposterous. By all accounts, life on the street doesn’t come with instructions.

This professional campaign titled 'The street doesn't come with instructions' was published in Canada in December, 2020. It was created for the brand: Dans la Rue, by ad agency: Publicis. This Integrated medium campaign is related to the Public Interest industry and contains 9 media assets. It was submitted over 3 years ago by Creative Director: Magalie Samson of Publicis.


Advertising Agency: Publicis Montreal, Montreal, Canada
VP, Head Of Creative Product: Sann Sava
Creative Direction: Magalie Samson
Copywriting: Eleonore Hurtubise
Art Direction: Claude Walsh
Illustrator: Maxime Prévost
Motion: Frank Lamontagne, Raphaëlle Brillant-Marquis
Account Manager: Aicha Diallo, Philip Harmeling
Sound Design: Video Nerve
Studio: Jennifer Appel, Christian
Strategy: Véronique Long, Émilie Lévesque


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