Real art is overcoming procrastination.
Real art is keeping track without feeling tracked.
Real art is keeping promises to yourself.
Real art is turning chaos into clarity.
Description
In a world full of distractions, procrastination becomes a daily trap—tasks pile up like clothes on a chair, waiting to be done, while time slips away in excuses. Yet procrastination isn’t idleness; it’s an inner struggle between what we know we must do and what we keep postponing. A conflict so universal it feels timeless, almost like a classic work of art.
Real Art is Doing reframes these moments through baroque-inspired prints. Everyday scenes (a chair full of clothes, a desk buried in papers) are elevated to the level of art to remind us: stopping procrastination isn’t just about finishing tasks, it’s about turning action into creation.
This student campaign titled 'Real Art is Doing' was published in Argentina in September, 2025. It was created for the brand: Notion, by ad school: Miami Ad School Buenos Aires. This Print medium campaign contains 4 media assets. It was submitted 3 months ago.
Credits
School: Miami Ad School Buenos Aires
Creative Copywriter: Juan Martín Castro
