Rapper Wrote This Wrapper

Agency: DAVID Miami


The HALLS brand is bringing some 'Big Energy' to this year's cold, cough, and flu season by teaming up with Grammy nominated Atlanta rapper Latto to refresh the 'pep talks' featured on HALLS cough drop wrappers.

The launch of the new wrappers marks the first time HALLS has refreshed the pep talks in over a decade. Fans can check out the new limited-edition wrappers starting now on Amazon

"The HALLS brand is excited to see this partnership come to life and for people to check out the new limited-edition packaging," said Alex Derrig, HALLS Brand Manager. "As someone who knows the importance of having reliable sore throat relief, and who offered a modern voice to the brand's iconic pep talks, there was no better partner for this campaign than Latto."

The limited-edition wrappers will feature a variety of 16 different pep talks inspired by Latto's hit songs, and even some new things in the works, and offer words of encouragement like "keep your crown on" and "belief in relief" when you need them most.

"Working with HALLS has been an incredible experience," said Latto. "HALLS has always been my go-to when my throat is irritated and the pep talks on the wrappers provide lighthearted emotional relief when I'm not feeling my best. Fans are always on the lookout for what lyrics I'm working on and what's coming next for me - which is why I can't wait for people to check out my new lines on the limited-edition wrappers, and I hope they can help make someone's day a little brighter."

"With Latto's iconic bars written inside our wrappers, every HALLS becomes not only a moment of comfort, but also an uplifting break. So when life's throws you off-key, let these pep talks bring you back to your rhythm”, says Rafa Donato, CCO at DAVID Miami.

The RCA Records signee isn't the only icon HALLS is collaborating with on new pep talks. Fans of the brand can head over to Instagram (@halls_us) and comment on the brand's posts starting now with their own original pep talk. The brand may even select a few comments to be featured on new wrappers in Fall 2024.

This professional campaign titled 'Rapper Wrote This Wrapper' was published in United States in October, 2023. It was created for the brand: Halls, by ad agency: DAVID Miami. This Integrated medium campaign is related to the Health industry and contains 1 media asset. It was submitted 6 months ago.


Campaign: A Rapper Wrote This Wrapper
Agency: DAVID Miami
Client: Mondelez International
Brand: HALLS
Global CCO and partner: Pancho Cassis
Global COO: Sylvia Panico
Managing Director: Carolina Viera
CCO: Rafael Donato
ECD: Jason Wolske
Creative Director: Joana Plautz
Associate Creative Director: Tina Assadpour, Lucas Silva
Art Director: Frederico Gasparian
Global Chief Strategy Officer: Paula Vampre
Executive Strategy Director: Annie Rowe
Strategist: Brooklyn Carey
Head of Account: Mariana D’Aprile
Group Account Director: Pedro Fragata
Account Supervisor: Lindsay Cluxton
Global PR Director: Sandra Azedo

Production Specialist: Beth McMorrow
Vice President Marketing, GM of Confectionary US: Ira Shandarivska
Director US Cough: Chris Park
Brand Manager US Cough: Alex Derrig

Production & Post Production: Hogarth
Chief Production Officer, North America: Tania Sethi
Production Director: Zivy Johnson
Production Senior Producer: Robert Mazze
Post Sr Supervising Producer: Suzanne Potashnick
Associate Producer: Brittany Haynes

Editorial + Finishing: Hogarth Studios
Editor: Quintin Harris
Junior Editor: Adam Gandola
Graphics: Luis Enrique Hernandez
Flame: Deji Oduntan
Audio Mix + SFX: Collin Blendell

Production Company: The Reserve Label
Director: Jacob Rosenberg

Music: Mr. Pape
Track Title: Claw
Writer: Jordan Crisp

Talent & Partnerships Agency: CAA
Executive: Brittany Ray
Executive: Melissa Lee

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