As chess becomes a global phenomenon (European sign-ups to chess.com have increased 72% from October to November), the iconic Mondelēz International candy brand developed new positioning for Halls: “Breathe for it.” It’s all about inviting people to take a deep breath and focus on their everyday challenges. And since chess demands total concentration, especially at the beginning of the game, the brand that stands for focus decided to help further new chess fans on this journey.
This professional campaign titled 'Checkmate' was published in Spain in February, 2021. It was created for the brand: Halls, by ad agency: David. This Design medium campaign is related to the Confectionery, Snacks industry and contains 3 media assets. It was submitted about 3 years ago.
Advertising Agency: David, Madrid, Spain
Global CCO & Partner: Pancho Cassis
Global COO: Sylvia Panico
Executive Creative Director: Saulo Rocha, André Toledo
Creative Director: Fred Bosch
Copywriter: Guilherme Pinheiro
Art Director: Pedro Sattin
Group Account Director: María García Herranz
Account Manager: Irene León
Account Executive: Lucía Urbieta
Strategy Manager: Patricia Urgoiti
Strategic Planner: Miguel Sánchez
Head of Production: Alejandro Falduti