ADVERTISING

Halls

Checkmate

Agency: David

Description

As chess becomes a global phenomenon (European sign-ups to chess.com have increased 72% from October to November), the iconic Mondelēz International candy brand developed new positioning for Halls: “Breathe for it.” It’s all about inviting people to take a deep breath and focus on their everyday challenges. And since chess demands total concentration, especially at the beginning of the game, the brand that stands for focus decided to help further new chess fans on this journey.

This professional campaign titled 'Checkmate' was published in Spain in February, 2021. It was created for the brand: Halls, by ad agency: David. This Design medium campaign is related to the Confectionery, Snacks industry and contains 3 media assets. It was submitted over 1 year ago.

Credits

Advertising Agency: David, Madrid, Spain
Global CCO & Partner: Pancho Cassis
Global COO: Sylvia Panico
Executive Creative Director: Saulo Rocha, André Toledo
Creative Director: Fred Bosch
Copywriter: Guilherme Pinheiro
Art Director: Pedro Sattin
Group Account Director: María García Herranz
Account Manager: Irene León
Account Executive: Lucía Urbieta
Strategy Manager: Patricia Urgoiti
Strategic Planner: Miguel Sánchez
Head of Production: Alejandro Falduti

ADVERTISING

iStock Essentials

Empty School Hallway

Artist: Michael Steinkamp

iStock Signature

Flying through the futuristic wh...

Artist: selamiozalp

iStock Signature

Realtor Showing Private Office t...

Artist: xavierarnau

iStock Essentials

Futuristic empty white corridor ...

Artist: Vladislav Chorniy

iStock Signature

4k video footage of a teenage gi...

Artist: PeopleImages

iStock Essentials

School Lockers

Artist: Michael Steinkamp

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.