Halls was facing a problem about Millennials - they don't buy cough drops until they need them. How can we change that behavior?
The insight that solved this case was: We never like the feeling of embarrassment, especially when that feeling comes second-hand.
In the end it was decided to take a humorous approach to make Halls relevant to a younger generation and to showcase how coughing can be awkward during one's family photo moments. With this awareness campaign, it becomes clear that you will know that you can prevent any cough if you have Halls just in case.
This student campaign titled ''Halls' of Fame You Want to Avoid' was published in United States in September, 2021. It was created for the brand: Halls, by ad school: Chicago Portfolio School. This Print medium campaign is related to the Food industry and contains 6 media assets. It was submitted over 1 year ago by Art Director: Bernardo Dalla.
Advertising School: Chicago Portfolio School, Chicago-IL, United States of America
Art Director: Bernardo Marques Dalla