Stella Artois

The Perfect Serving

Agency: Oniria\TBWA



A beer with more than six centuries of tradition deserves to be served perfectly. As indicated in its classic 9 Step Ritual, the correct way to serve a Stella is by tilting the glass at 45º, creating a beautiful dance between the chalice and the golden lager, to deliver an exquisite flavor and a tempting appeal.

To promote its 0.0% alcohol presentation, Stella Artois launched an innovative public street campaign under the concept of Perfect Serving, tilting its public street signs at 45º in the most strategic points of the capital, seeking to reinforce the ideal way of serving the iconic Belgian beer and keep the tradition alive.

With “The Perfect Serving", the brand seeks to remind beer lovers in Paraguay and around the world that enjoying a Stella Artois is much more than simply having a beer; it is a unique experience that pays tribute to the rich tradition Belgian brewery.

This professional campaign titled 'The Perfect Serving' was published in Paraguay in October, 2023. It was created for the brand: Stella Artois, by ad agency: Oniria\TBWA. This OOH Outdoor medium campaign is related to the Alcoholic Drinks industry and contains 3 media assets. It was submitted 5 months ago.


Agency: Oniria\TBWA
DGC: Camilo Guanes
Creative Direction: Paloma Cella, Manuel Rolón
Creativity: Marcelo Márquez
Art Direction: Nathalie Pera, Santiago Valdez
Account Management: Yamile Miserlián
Project Manager: Inge Müller
Production Team: Mariana Pineda, Michael Kennedy, Jessica Carrasco
Media Director: Isabel Giuliani
Media Executive: Matías Busto

Media Agency: Brick
Producer: Bongo
Product photography: Marko Nara
Outdoor photography: Víctor Agüero

Client: Stella Artois
Marketing Manager: Bruno Yuli
Brand Manager: Jessica Mateos
Analyst: Anja Klein


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.