When it comes to making a choice, people tend to judge things by their size –the bigger the better. You might not expect much from Halls Mini, but with its tiny size, it can be a bomb of refreshment.
To show that size isn’t everything we create a series of prints (Iceberg, Cliff, Avalanche) relating to clear situations in which an apparently small thing can cause huge consequences. All of them take you to cold and fresh places.
This student campaign titled 'Avalanche, Cliff, Iceberg' was published in Brazil in September, 2018. It was created for the brand: Halls, by ad school: Miami Ad School. This Print medium campaign is related to the Confectionery, Snacks industry and contains 3 media assets. It was submitted almost 4 years ago.
Advertising School: Miami Ad School, São Paulo, Brazil
Creative Director: Luis Paulo Gatti
Art Director / Illustrator: Gabriel Mascarenhas
Copywriter: Cesar Rodd