Asharq Discovery

Ransom Billboards

Agency: SRMG Labs

Dark Minds - soon on Asharq Discovery


For the launch of Dark Minds, the Middle-East's first true crime series on serial killers, we hijacked other brands' billboards to create our own -resulting in the world's largest outdoor ransom note.

This professional campaign titled 'Ransom Billboards' was published in Lebanon, Saudi Arabia, and United Arab Emirates in January, 2024. It was created for the brand: Asharq Discovery, by ad agency: SRMG Labs. This Ambient and OOH Outdoor media campaign is related to the Media industry and contains 4 media assets. It was submitted 2 months ago.


Advertising Agency: SRMG Labs, Riyadh, Saudi Arabia
Chief Creative Officer: Fadi Mroue
Associate Creative Director: Glauber Dorotheu
Associate Creative Director: Leo Razera
Senior Art Director: Bruno Montoro
Senior Copywriter: Nicolas Martinez
Senior Motion Designer: Jefferson Barros
Chief Marketing Officer: Katie Golding
Media Director: Musaab Kari
Social Media Director: Hazem Bagh
Assistant Marketing Manager: Hayat Tabsh
PR Manager: Rose Youssef
Film Director & Producer: Tino Karam
Executive Producer: Anthony Zouein
DOP & Colourist: Yves Sehnaoui
Production Manager: Elissia Chamat
Production Coordinator: Stephanie Hobeika
Stylist: Laura Berdoyan
Prop Master: Joe Yucef


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