ADVERTISING

Description

One out of eleven deaths caused by car accident has to do with driving after drinking. To raise awareness we created radiospots describing the accident by the deceased victim himself: a radio ghost. The extraordinary about it: We installed small radiostations in the shape of wooden death crosses in Hamburg, at real places where car accidents caused by alcohol happened. These small radiostations streamed the story of the deceased victim as a radiospot directly to the cars stopping nearby.

This professional campaign titled 'Radio Ghosts' was published in Germany in November, 2012. It was created for the brand: Johanniter-Unfall-Hilfe e.V., by ad agency: Serviceplan. This Audio medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted about 10 years ago.

Credits

Advertising Agency: Serviceplan, Munich, Germany
Creative Directors: Till Diestel, Marc Vosshall
Copywriter: Andreas Schriewer
Production Company: German Wahnsinn Team
Chief Creative Officer: Alexander Schill
Producer: Philipp Feit
Producer: Eduardo Garcia
Creative Producer: Florian Panier
Account Supervisor: Ines Herbold, Kristian von Elm

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