Door Step School is an NGO that sets up camps in and around the residence of the underprivileged section of the society and runs literacy programs. In India, when it comes to signing on official documents, the thumb impression is a common alternative exercised by illiterate adults. Using design we turned the symbol of illiteracy into a tool to write. A transparent sheet with cut-outs of the alphabets of Hindi (devanagari script) was placed on top of a regular ink pad. This allowed individuals to print their name, using the familiar thumb
impression. The joy of being able to write evoked a spirit to join our program and learn.
This professional campaign titled 'Ink Pad' was published in India in November, 2012. It was created for the brand: Door Step School, by ad agency: Leo Burnett. This Direct medium campaign is related to the Education industry and contains 1 media asset. It was submitted over 9 years ago.
Advertising Agency: Leo Burnett, Mumbai, India
Creative Directors: K V Sridhar, Nitesh Tiwari, Vikram Pandey
Art Director: Amit Thakur
Photographers: Kevin Periera, Mugdha Gudhe
Ink-Pad Fabricator: Bhaarat Godbole