Agencies: Cheil Canada Groove Jones


To showcase the incredible quality and cutting-edge features of the latest Samsung TVs, Groove Jones employed a fusion of advanced techniques to bring the content into the 4th dimension. Using their proprietary GrooveTech AI, they transformed 2D images into immersive, three-dimensional experiences.

This was achieved by extracting depth maps, segmenting foregrounds and backgrounds, and generating geometry to make the elements seemingly leap from the screen into the viewer’s space. This innovative process was further enhanced by a lively interplay between the Neo QLED and OLED TVs, resulting in a captivating and immersive viewing experience like no other.

This professional campaign titled 'QLED 8K & OLED TV' was published in Canada in May, 2023. It was created for the brand: Samsung, by ad agencies: Cheil Canada and Groove Jones. This Digital and Film media campaign is related to the Electronic Devices and Electronics, Technology industries and contains 8 media assets. It was submitted 4 months ago by Partner: Dan Ferguson of Groove Jones.


Client: Samsung
Agency: Cheil Canada
Creative Director: Craig Ritchie
Account Director: Moazzam Khan

Groove Jones
Director: Dale Carman
Producer: Kat Kinkead
Executive Producer: Gary Banks

Booming Echo
Executive Producer: Danielle Araiche

Think Bank Animation
Executive Producer: Henry Hagerty


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