Lego Mattel Target

Bullseye’s AR Holiday Adventure

Agencies: Groove Jones X-FCTR


For the 2022 holiday season, X-FCTR worked with Groove Jones to bring a massive in-store AR campaign to life for their client, Target. By scanning a QR Code on floor decals or custom aisle endcap displays, holiday shoppers can unlock a winter wonderland featuring Target’s mascot – Bullseye, and virtually play with this holiday’s hottest toys.

This professional campaign titled 'Bullseye’s AR Holiday Adventure' was published in United States in December, 2022. It was created for the brands: Lego, Mattel, and Target, by ad agencies: Groove Jones and X-FCTR. This Content, Digital, and Experiential media campaign is related to the Gaming, Retail Services, and Toys industries and contains 14 media assets. It was submitted about 1 year ago by Partner: Dan Ferguson of Groove Jones.


AR: Groove Jones
Agency: X-FCTR


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