Description
For the 2022 holiday season, X-FCTR worked with Groove Jones to bring a massive in-store AR campaign to life for their client, Target. By scanning a QR Code on floor decals or custom aisle endcap displays, holiday shoppers can unlock a winter wonderland featuring Target’s mascot – Bullseye, and virtually play with this holiday’s hottest toys.
This professional campaign titled 'Bullseye’s AR Holiday Adventure' was published in United States in December, 2022. It was created for the brands: Lego, Mattel, and Target, by ad agencies: Groove Jones and X-FCTR. This Content, Digital, and Experiential media campaign is related to the Gaming, Retail Services, and Toys industries and contains 14 media assets. It was submitted almost 2 years ago by Partner: Dan Ferguson of Groove Jones.
Credits
AR: Groove Jones
Agency: X-FCTR
