The noughties just got an upgrade

Agency: O2


O2, has today launched a social first campaign designed to promote the Samsung Galaxy Z Flip3 foldable phone, available to purchase on O2. O2 worked with UK agency of record, VCCP London and Girl&Bear, to mastermind the new campaign which sees iconic Noughties pop band, Steps, take over the famous The O2 arena with a surprise flashmob.
To bring the campaign to life, O2 tapped into the increasing trend of throwback nostalgia, together with the help of Steps to pay homage to retro features of the foldable phone. O2 surprised the public at The O2 arena with a flashmob style performance from Steps to demonstrate that the Galaxy Z Flip3 is the perfect mix of the noughties, with a 2022 upgrade.
The social films take O2 customers on a journey of Noughties nostalgia by highlighting the retro foldable nature of the Galaxy Z Flip3, as well as the new updated features such as its hands-free selfies and split screen.

This professional campaign titled 'The noughties just got an upgrade' was published in United Kingdom in January, 2022. It was created for the brand: Samsung, by ad agency: O2. This Integrated medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted over 2 years ago.


Advertising Agency: VCCP
Marketing Director Of O2, Virgin Mobile & Virgin Media O2: Simon Valcarcel
Marcomms Manager (Consumer): Zain Hameed
Content Manager: Vicky Hamilton
Head Of Content Production And Editorial: James Steel
Senior Content Production Manager: Olivia Wellings
Head Of Social And Influence: Nicky Palamarczuk
Associate Creative Director: Aurelien Pakula
Business Director: Kate Fitzgerald
Senior Account Director: Allana Isaacs
Account Manager: Nellie Day
Planning Director: Rob Estreitinho
Social & Influence Manager: Bea Mustocea
Media Buying Agency: Havas
Media Planner: Krista Campbell, Kirsty Stent
Production Company: Girl & Bear
Executive Head Of Production: Anthony Austin
Producer: Suki Fraser
Production Assistant: Hope Sutherland
Editor: Orlando Cubitt
Production Company: Clockwise
Production Partner: Reuben Feels
Director:  Isabel Soden
Choreographer/ Creative: Natalie Marsland
Music Artist: Steps
Music Remix: Soho Music

H 2 O Sounds of...
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