The Lima Art Museum (MALI)houses some of the most important art pieces of our Peru. But today, in addition to taking care of it and promoting it, we have the challenge to connect it with the younger generations. So, we set out to bring it to the one box they cannot ignore: the screens of their smartphones.
A special exhibition in Transmedia format, with some of our most important works of art curated by our experts and reinterpreted in QR codes, that when scanned, take you to the story behind the pieces on our online platform "Historias.pe"
Find the exhibition at the museum and throughout the city.
3 thousand years of art in one place
A project of: Mali and Fundación Telefónica Movistar
This professional campaign titled 'Q-Arts' was published in Peru in December, 2022. It was created for the brand: MALI, by ad agency: 121 Latam. This Ambient, Digital, and OOH Outdoor media campaign is related to the Education and Public Interest industries and contains 1 media asset. It was submitted about 1 year ago by Executive Creative Director: Lucas Bargen of 121 Latam.
Agencia: 121 Latam
Client: Museo de Arte de Lima MALI
CCO: Gonzalo Calmet
Business Director: Benjamín Edwards
ECD: Lucas Bargen
Accounts Director: Carla Ferradas Villavicencio
DC: Jose Luis Linares, Josema Ferreyra
Production: 121 VideoLab
Editor: Manuel Vargas
Producer: Larras Ruiz