ADVERTISING

La Mackavela

La Bendita - Blessed Beer

Agencies: Havas Spain Havas Costa Rica

Description

Havas Spain and Havas Costa Rica come together to launch the first beer made with holy water to achieve a World Cup miracle. According to the statistics of the data and performance system to determine the percentage of possibilities of 'The Analyst' and the prediction model "Stats Perform", Costa Rica is the team with the least probability of being World Champion at the FIFA World Cup, with 0.00% and the least favorite to qualify in their group at just 9.77%.

That is why we launched "La Bendita" from the Costa Rican brewery La Mackavela, the first craft beer made with 100% holy water, blessed by a priest, designed to support and, at the same time, ask for a miracle. We know that the forecasts are not on the side of the Costa Rican Football Team, but their faith always remains intact, as it was in the 2014 World Cup, finishing first in the Group of Death. More than a beer to watch the World Cup matches, we want to position ourselves as the official beer of those who never stopped believing for a single minute. La Bendita.

Blessed Beer. World Miracles.

This professional campaign titled 'La Bendita - Blessed Beer' was published in Costa Rica and Spain in December, 2022. It was created for the brand: La Mackavela, by ad agencies: Havas Costa Rica and Havas Spain. This Integrated medium campaign is related to the Alcoholic Drinks and Sports industries and contains 3 media assets. It was submitted 2 months ago.

Credits

Havas Spain
CHIEF CREATIVE OFFICER: Jesús Lada
EXECUTIVE CREATIVE OFFICER: Ignacio Soria
CREATIVE DIRECTORS: Javier Lopez y Jorge Castro
COPYWRITERS: Flavio Jiménez y Daniel Albaladejo
ART DIRECTOR: Román Tarrazona

Havas Costa Rica
CHIEF CREATIVE OFFICER: Josafat Padilla
ASSOCIATE CHIEF CREATIVE OFFICER: Nelson Moya
CHIEF OPERATING OFFICER: Douglas Jiménez
CREATIVE DIRECTOR: Pablo Sánchez
HEAD OF ART: Roberto Morales
ART DIRECTOR: Yeudy Guido
SENIOR DESIGNER: José Salazar
PR HAVAS: Vladimir Badilla
PR AGENCY: Zona de Prensa

AmericaSCORES

ADVERTISING

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