Pyros Collection

Agency: FCB


Every summer, wildfires burns a huge portion of Portuguese forests. However, when the winter comes, the problem is forgotten. We challenged a renowned architect to transform burnt wood into unique items of furniture, so the tragedy of the wildfires is never forgotten. It is a unique collection meant to cause the opposite feeling of traditional design: discomfort.

This professional campaign titled 'Pyros Collection' was published in Portugal in May, 2020. It was created for the brand: WWF, by ad agency: FCB. This Integrated medium campaign is related to the Public Interest industry and contains 2 media assets. It was submitted over 3 years ago by Pyros Collection: Viton Araújo of FCB Lisbon.


Advertising Agency: FCB Lisbon, Lisbon, Portugal
Creative Director: Edson Athayde
Copywriter: Viton Araújo
Art Director: João Martins
Director: Diego Fontecilla, Mario Patrocínio
Sound Design: O Menino Grava
Producer: João Belmar, Nuno Lobo


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.