Every summer, wildfires burns a huge portion of Portuguese forests. However, when the winter comes, the problem is forgotten. We challenged a renowned architect to transform burnt wood into unique items of furniture, so the tragedy of the wildfires is never forgotten. It is a unique collection meant to cause the opposite feeling of traditional design: discomfort.
This professional campaign titled 'Pyros Collection' was published in Portugal in May, 2020. It was created for the brand: WWF, by ad agency: FCB. This Integrated medium campaign is related to the Public Interest industry and contains 2 media assets. It was submitted over 3 years ago by Pyros Collection: Viton Araújo of FCB Lisbon.
Advertising Agency: FCB Lisbon, Lisbon, Portugal
Creative Director: Edson Athayde
Copywriter: Viton Araújo
Art Director: João Martins
Director: Diego Fontecilla, Mario Patrocínio
Sound Design: O Menino Grava
Producer: João Belmar, Nuno Lobo