TV Rain

Putin turns on the Rain

Agency: Voskhod


There is no censorship and no problems in Russia. At least, that’s what they say officially in mass media. There is no other opinion in Russia, since TV Rain – the country’s only independent TV-channel – was taken off air by all satellite and cable providers because of an order from ‘above’. TV Rain, however, hasn’t stopped covering the real state of affairs in Russia. Now one can get an access to truth only through paid subscriptions. In 2015 Vladimir Putin publicly declared to ease the censorship burden. He did it again in 2016 and 2017 during his annual press conferences. But the miracle did not happen. A week before the regular press conference we launched ‘Putin turns on the Rain’.Everyone could get access to TV Rains’s broadcast for 24 hours access for free if they demonstrated the president’s portrait to the web camera.

This professional campaign titled 'Putin turns on the Rain' was published in Russia in June, 2019. It was created for the brand: TV Rain, by ad agency: Voskhod. This Experiential medium campaign is related to the Media industry and contains 1 media asset. It was submitted over 4 years ago.


Advertising Agency: Voskhod, Ekaterinburg, Russia
Copywriters: Anton Mamykin, Alexander Sinyuk
Art Director: Vladislav Derevyannikh
Digital Creative Director: Dmitry Maslakov
Developer: Valery Zakharov
Digital Art Director: Anna Maslyakova
Designers: Aleksey Klimov, Maksim Geychenko, Kirill Ratman
Producer: Elizaveta Larionova
Creative Director: Andrey Gubaydullin


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