ADVERTISING

TV Rain

AI Versus

Agency: Voskhod

Description

What’s the difference between propaganda and news?
To answer this question we created two identical AIs. They are like twins, but with no experience, no outside factors influencing their outlook AIs were "brought up" on news programs. One was «watching» the state TV Russia-1, The other – the independent TV Rain. After 6 months, they could answer any questions. But, only using the knowledge and vocabulary of the programs they had watched.

This professional campaign titled 'AI Versus' was published in Russia in April, 2019. It was created for the brand: TV Rain, by ad agency: Voskhod. This Digital medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted over 3 years ago.

Credits

Advertising Agency: Voskhod, Ekaterinburg, Russia
Creative Director: Andrey Gubaydullin
Copywriters: Anton Rozhin, Daria Ovechkina
Chief Digital Officer: Dmitry Maslakov
Digital Art Director: Anna Maslyakova
CTO: Vasiliy Tsykin
Motion Designer: Liliya Zagidullina
Producer: Elizaveta Larionova
Case Film Maker: Vladislav Derevyannykh
Case-Music: 13th Door / Penetration

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