ADVERTISING

TV Rain

Rain vs. Lie

Agency: Voskhod

Description

In the 2016 World Press Freedom Index, compiled by Reporters Without Borders, Russia holds 148th place out of 180. The Russian government has almost total control over the nation’s mass media and is constantly enacting new legislation aimed at restricting the freedom of the press.
Dozhd is the only Russian independent TV channel that broadcasts impartial news reports on the real state of affairs, 24-hours a day.
Under pressure from the government, the Dozhd TV Channel was taken off the air by most all of the main satellite and cable providers.
Nowadays, the only financial resource for the channel is through online subscriptions from people who want to know the truth.
Dozhd means rain in Russian. That’s why we placed this simple message on a billboard: Dozhd washes away the lie
We just had to wait for the lie to be washed off - literally.

This professional campaign titled 'Rain vs. Lie' was published in Russia in October, 2016. It was created for the brand: TV Rain, by ad agency: Voskhod. This Outdoor medium campaign is related to the Media industry and contains 1 media asset. It was submitted over 5 years ago.

Credits

Advertising Agency: Voskhod, Yekaterinburg, Russia
Creative Director: Andrey Gubaydullin
Art Director: Vladislav Derevyannikh
Copywriters: Daria Ovechkina, Alexander Solodky
Digital Creative Director: Dmitry Maslakov
Media Director: Mikhail Pishvanov

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