7up decided to create a simple ad that speaks to the need for Nigerians to stick together amidst the divisiveness in the country. It uses the iconography of the Rivers Niger and Benue to drive home the point that there are somethings Nigerians share despite our differences
This professional campaign titled 'The Joy of Sharing' was published in Nigeria in January, 2019. It was created for the brand: 7UP, by ad agency: Insight. This Outdoor medium campaign is related to the Non-Alcoholic Drinks industry and contains 1 media asset. It was submitted over 3 years ago.
Advertising Agency: Insight Communications, Lagos, Nigeria
Creative Director: Chuka Obi
Art Director: Adebiyi Dayspring-Adenusi
Copywriter: Ayo Dada
Photographer: Steve Collins
Deputy Creative Director: Kayode Sanwo