A national body positive movement, initiated by the actress, influencer and singer Preta Gil and fat models. Together, they talked about their acceptance stories and invited other non-standard women to enjoy Brazil's summer without fear of judgment about their bodies.
This professional campaign titled 'Put your body in the sun' was published in Brazil in March, 2021. It was created for the brand: Feline, by ad agency: BNDO. This Print medium campaign is related to the Fashion and Retail Services industries and contains 6 media assets. It was submitted almost 3 years ago.
Advertising Agency: BNDO, Belém, Brazil
Art Director: Lucas Caixeta
Copywriter: Victor Amorim
Creative Director: Diego Friás