Purity of Relationships

Agency: Mediumrare


This year on ‘The International Day for the Elderly’, we took an initiative to highlight the role of the elderly in society and raising awareness of the challenges they face in today’s world.
To raise awareness about this issue, we have emphasized the toll time takes on an aging father and his son.
Time plays a large role in our relationships – those who once raised us and cared for us become those in need of our care and assistance. We love them, perhaps in many ways we provide for them. But time is the one thing we fail to give to the elderly. Time is always the one thing we run out of.
It is our responsibility to be compassionate and attentive to people, whose bodies and minds are failing them because of the hands of time. We should appreciate the elderly while we still have the chance, while there’s still time.

This professional campaign titled 'Purity of Relationships' was published in Bangladesh in October, 2017. It was created for the brand: Frutika, by ad agency: Mediumrare. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted about 6 years ago.


Advertising Agency: Mediumrare, Dhaka, Bangladesh
Creative Director: Abrar Athar
Account Director: Syeda Umaila Akhter
Copywriter: Imtiaj Sajib
Production: KhelnaChobi, Little Big Films
Executive Producer: S.m. Shamsur Rahman
Line Producer: Ehsanul Haque Babu
Director: Abrar Athar
Cinematographer: Tuhin Tamijul
First Assistant Director: Tahsin Pratik
Second Assistant Director: Sohan Rahman
Third Assistant Director: Rakib Ul Hasan
Casting Director: Gazi Sakil Ahmed Ratul
Location Manager: Shimul Joy
Art Director: Mahmudul Hasan Sajib
Assistant Art Director: Nizam Sohel
Focus Puller: Rubel
DOP Assistant: Sajib Khandkar
Gaffer: Mohammad Samad
Costume Designer: Tahsin
Make Over: Md Kamrul
Edit: Abrar Athar, Shohel Mondol
Music: Mothership
Vocal: Aanon H Siddiqua
Colorist: Chinmoy Roy Tutul
Sound Design: SaybaTalukder
Assistant Sound Designer: Rony Sazzad
Voice Over: Mir Rabby
Post Production Supervisor: Tashsin Pratik, Shohel Mondol
Unit Production Manager: Mainul Islam Bappy
Production Coordinator: Rana
Technical Support: Timeline & Red Button Camera House, Light House, Audio People


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