ADVERTISING

Visit Myrtle Beach

Beach with the Best

Agencies: Valiant Pictures The Workshop MMGY

Description

The best beachers beach on the beach--Myrtle beach, that is, in the sunny new “Beach with the Best'' ad campaign out of Visit Myrtle Beach and production company The Workshop, in partnership with Valiant Pictures and FreshFly, directed by Valiant Pictures’ Vincent Lin. The Workshop enlisted the assistance of Valiant Pictures and FreshFly as part of their longstanding relationship with Myrtle Beach Tourism.

Two anchors on location (not the ocean kind) narrate the summertime wins and slapstick mayhem all beachgoers share on vacation in Myrtle Beach, South Carolina, with their own dose of dry humor and comedic timing. The Workshop and Lin enhance the hilarity of the anchors with fourth-wall-breaking glances, camera pans that linger a touch too long, and questionable “beach” references that confuse even the co-host.

This professional campaign titled 'Beach with the Best' was published in United States in July, 2022. It was created for the brand: Visit Myrtle Beach, by ad agencies: MMGY, The Workshop, and Valiant Pictures. This Film and Integrated media campaign is related to the Hospitality, Tourism industry and contains 4 media assets. It was submitted about 2 months ago.

Credits

Client: Visit Myrtle Beach / Myrtle Beach Area Chamber of Commerce
Karen Riordan - President & CEO
Stuart Butler - Chief Marketing Officer
Diane Charno - VP, Brand and Communications
Chris Mowder - Associate Creative Director

Agency: MMGY
Alan Kuykendall - VP, Group Account Director
Rick Dunn - Executive Creative Director
Brandon Sanders - Group Creative Director
Matt Sueper - Senior Copywriter
Allie Banasik - Senior Art Director

Production:
Tom Farrell - Executive Producer, The WorkShop
Chayne Gregg - Executive Producer, FreshFly
Adam Zimmer - Executive Producer, Valiant Pictures
Matthew Damato - Executive Producer, Valiant Pictures
Vincent Lin - Director, Valiant Pictures
Phil Bradshaw - DP, FreshFly
Nick Horton - Production Designer
Bo Bridges - Photographer

Post Production:
Meg Sarachan - Editor, FreshFly
Geoff Strasser - Senior Mixer & Sound Designer, Mr. Bronx
Hanna Choi - Executive Producer, Mr. Bronx
Jenny Montgomery - Colorist, Company 3
Nick Krasnic - Producer, Company 3
Bryan Curt Kostors - Composer

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