Description
For far too long, the seat chosen in an SUV has set the tone for the journey ahead. In its new marketing campaign for the first-ever 2024 TX, Lexus embraces a new family pecking order where everyone wins. Lexus customers have long asked for a genuine three-row SUV, and with the debut of the TX, the brand delivers more than a method of getting from point A to point B. It also ensures the journey in between is enjoyable for all.
The brand worked with long-time agency partner Team One on the campaign where that idea comes to life. In Team One’s spot, “Battle Out There” a family arrives back at the airport, weary from a day of travel. Memories of their bad seats quickly fade away when they are rescued by the spacious Lexus TX. Characters are further explored in three unique :15 spots, “Cargo,” “Captain’s Chair,” and “Interface” that highlight the family members’ individualized travel pain points, and the redemption they receive when entering each row of the TX
This professional campaign titled 'Battle Out There' was published in United States in September, 2023. It was created for the brand: Lexus, by ad agency: Team One. This Integrated medium campaign is related to the Automotive industry and contains 4 media assets. It was submitted 7 months ago.
Credits
Creative Agency: Team One, LA, CA
Agency Chief Creative Officer: Chris Graves
Agency Executive Creative Director: Amanda Abrams
Agency Creative Director: Jesse Blatz
Agency Creative Director: Matt Lanzdorf
Creative Director: Adam Bright
Creative Director: Emma Kolb
Creative Director: Tim Hawkins
Creative Director: John Dohrmann
Copywriter: Hayes Reed
Junior Art Director: Yovan Torres
Photographer: Matt Hartz
Managing Director: Joel Dons
Management Director: Ben Allison
Management Supervisor: Rachel DeLesk
Account Executive: Angel Smith
Assistant Account Executive: Will Finke
Account Director, Social: Robin Watkins
Account Supervisor, Social: Max Nungesser
Social Content Manager: Limairy Austrian
Account Director, PR: Daphne Dobbs
Management Supervisor, PR: Ashley Greenwood
Executive Media Director: Paul Silverman
Management Media Director: Nichole Kirsch
Associate Media Director: Hilary Hanger
Media Supervisor: Kate Hettrick
Media Supervisor: Lindsay Reasner
Media Planner: Rachel Bienko
Chief Strategy Officer: Mark Miller
Management Director: Cliff Adams
Group Director, Strategy: Nicole Cestaro
Senior Strategic Planner: Marisol Moran
Strategic Planner: Matthew Merritt
Group Director, Digital Strategy: Colin Simonds
Associate Director, Digital Strategy: Nina Tongco
Executive Producer: Sam Walsh
Executive Producer: Brian Gibson
Senior Producer: Sascha Peuckert
Associate Producer: Maya Roberts
Senior Producer, Print: Stephanie Delcarpio
Associate Director of Project Management: Jamie Lau
Program Manager: Laura Schluckebier
Project Manager: Alix Knight
Project Manager: Yumi Tamashiro
Production Director: Chad Baur
Senior Producer, Program Lead: Sarah Smith
Digital Producer: Marthe De La Torre
Director, Business Affairs: David Peake
Associate director of Business Affairs: Janet Anderson
Senior Music Supervisor: Neil Cleary
Senior Product Specialist: Christopher Brake
Production Company Credits
Production Company: Radical Media / Los Angeles, CA
Director: Tarsem / Anders Jedenfors
President: Frank Scherma
SVP Head of Commercials/Executive Producer: Jim Bouvet
Executive Producer: Molly Griffin
Producer: Kelly Abraham
Director of Photography: Edu Grau / Anders Jedenfors
Where shot: Vancouver, BC, Canada
Edit Company Credits
Edit Company: Rock Paper Scissors
Editor: Haines Hall
Assistant Editor: Michael Shugarman
Executive Producer: Shada Shariatzadeh
Executive Producer: Dre Krichevsky
Senior Producer: Kevin Gottlieb
VFX Company Credits
VFX Company: JAMM, LA
Flame Lead: Tim Robbins
Flame Artist: Cameron Coombs
Flame Artist: Patrick Ferguson
Nuke Artist: Ryan Ferguson
Matte Painter: Brandon Kachel
Producer: Mike Wigart
Executive Producer: Asher Edwards
Color Company Credits
Color Company: Color Collective
Colorist: Alex Bickel
Executive Producer: Claudia Guevara
Color Assist: Javi Ergas
VFX Company Credits
VFX Company: Tilt-Shift, LA
Creative Director: Felix Urquiza
HOP: Shelby Wong
CG Supervisor: Jesse Thorp
VFX Producer: Brian Butcher
VFX Artist: Juan Salazar
Mix Company Credits
Mix Company: Margarita Mix Santa Monica
Mixer: Bob Gremore
Assistants: Mike Murzyn, Sean Melia, Zach Olson
Executive Producer: Whitney Morris
Operations Manager: Brian Frank
Music/SFX Credits
Music/SFX Company: Sounds Delicious, LA
Executive Producer: Ronnie Fountenberry
Associate Music Producer: Jason Begin
Composers: Aaron Paul Low, - Yuka Otsuki Steingräber
Sound Design: Sounds Delicious/ Jonathan Fuhrer
