Lard Ass 'Proper Butter' outdoor billboard
Lard Ass 'Proper Butter' outdoor billboard
Lard Ass 'Proper Butter' outdoor billboard
Description
Most butter today is made to be more convenient. Lard Ass is made to taste better; rich, hand-crafted and full of flavour.
So for their first major campaign, we did the obvious thing: showed Australians what proper butter looks like.
This professional campaign titled 'Proper Butter' was published in Australia in April, 2026. It was created for the brand: Lard Ass, by ad agency: TRP. This OOH Outdoor medium campaign is related to the Food industry and contains 3 media assets. It was submitted 14 minutes ago by Head of Strategy: Kyle Ross of TRP.
Credits
Advertising Agency: TRP, Melbourne Australia
Managing Director: Ian Ross
Head of Strategy: Kyle Ross
Head of Creative: Tom Markovich
Agency Producer: Margaret Hooper
