Description
Locky’s “House Arrest” campaign reflects a new social behaviour: the modern confinement caused by waiting for deliveries. What began as convenience has become a limitation, forcing people to reorganise their lives around delivery windows, postponing plans and restricting their freedom. Through powerful visuals of people behind window bars, the campaign brings this everyday imprisonment to life. It repositions Locky from a functional service to a human solution, a service that frees people, giving them back control of their time, where parcels wait for people, not the other way around.
This professional campaign titled 'House Arrest' was published in Portugal in April, 2026. It was created for the brand: Locky, by ad agency: Havas Worldwide Portugal. This OOH Outdoor and Print media campaign is related to the Delivery Services industry and contains 3 media assets. It was submitted about 3 hours ago.
Credits
CCO – Paulo Pinto
Art Director – Alexandre Meneses / João Noronha
Copywriter – Francisco Machado / Gonçalo Paiva
Account Director – Maria João
Account Manager – Matilde Vilela
