Dunked

McDonald's Australia has partnered with Wieden+Kennedy Sydney to launch its ‘Dunked Korean Sticky BBQ’ range, enlisting the Harlem Globetrotters to bring their signature trick-shot flair to the campaign. Built on the fan insight that there’s no such thing as too much sauce, the work positions dunking as the hero behaviour, turning it into a spectacle led by masters of the craft.

The film follows Globetrotters players through a playful “day in the life” as Macca’s employees, blending high-energy basketball stunts with kitchen antics. From clocking in to executing elaborate trick shots, the action culminates in a final dunk on a hoop mounted atop the Golden Arches. The stylised, handheld approach enhances the sense of spontaneity, while reinforcing the campaign’s central idea: that sauce isn’t just an extra, it’s the main event.

Extending beyond film, the campaign rolls out across social, out-of-home and in-store channels, with the Globetrotters teaching fans “The Art of Dunking.” Supporting a broader ‘Peak Chicken’ platform, the work amplifies the new menu range, including McCrispy and McSpicy variants pre-coated in Korean Sticky BBQ sauce, alongside shareable favourites like McNuggets and McWings, positioning the launch as both a product innovation and a cultural moment.