ADVERTISING

No Gender Profiles

Professional equality

Agency: Wunderman

Description

URL: http://www.perfilessingenero.com/
Professional equality seems to be quite far from us. Globally just 24% of CEOs are women and only 1 out of 4 with a degree have a job. Advertisement industry is no different. For IWD Wunderman BA, the agency headed by Dany Minaker and Patan Tarazaga, launched No Gender Profiles a digital tool that helps recruiters to perform searches using Linkedin focusing exclusively on what really matters about a candidate: skills. No Gender Profiles is a free plugin extension for Google Chrome that works while using Linkedin. It hides some candidate´s data such as name and gender so skills and capabilities can be appreciated without prejudice.

This professional campaign titled 'Professional equality' was published in Argentina in March, 2017. It was created for the brand: No Gender Profiles, by ad agency: Wunderman. This Digital medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted about 5 years ago.

Credits

Advertising Agency: Wunderman, Buenos Aires, Argentina
Executive Creative Directors: Patán Tarazaga, Dany Minaker
Creative Directors: Julia Stöger, Mónica Salgado
Copywriter: Sergio Alzate
Art Director: Saymon Souza Medeiros
Account Director: Carolina Graziano
Account: Leonardo Ferrari
Development: Pato Facal, Diego Miola, Angie Otero
Head of Strategy: Mathilde Yvert

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