Seeing a child in danger generates the sense of urgency and protection he needs for the vaccination campaign. For this reason, we bring threatening figures within a safe context of games and joy. From there, the motto was worked on: Don't play with danger, vaccine your child.
This professional campaign titled 'Don't play with danger, vaccinate your child' was published in Brazil in November, 2022. It was created for the brand: Prefeitura de Manaus, by ad agency: Mene & Portella. This Print medium campaign is related to the Health and Public Utility industries and contains 2 media assets. It was submitted 7 months ago.
Advertising Agency: Mene&Portella, Amazonas, Brazil
Client: Prefeitura de Manaus, Amazonas, Brazil
Copywriter: Fran Menezes
Art Director: Matheus Santos
Creative Director: Beto Coelho
Revision: Luana Silva
Final art: Thiago Nogueira