Golf's Happy Place
Happy Gilmore fans know that iconic golf legend Derick “Chubbs” Peterson’s best golfing days are behind him - thanks to that alligator down by the lake. While his hand may be forever gone, his expertise lives on, in a new campaign from PGA TOUR Superstore and AOR Tombras.
The nation’s largest specialty golf retailer has brought Chubbs – as well as his legendary mahogany prosthetic hand – out of retirement. The campaign launched on cable and digital during the Waste Management Phoenix Open (February 6-12), then on broadcast (heavy rotation on Golf Channel) in addition to key live golf tournaments, most notably the U.S. Open (June 15-18).
As a one-stop-shop for golfers, PGA TOUR Superstore truly has everything the golfer needs: the latest clubs, balls, clothes, and technology. As we all know in the Universal Pictures movie, Chubbs is famous for helping golfers find their happy place. This made him the perfect spokesperson to help the retailer usher in a new tagline: “Golf’s Happy Place.” The campaign, consisting of :30s and :15s, aims to modernize the brand in hopes of attracting the new, emerging generation of golfers, while also appealing to their core audience.
This professional campaign titled 'Golf's Happy Place' was published in United States in February, 2023. It was created for the brand: PGA TOUR Superstore, by ad agencies: IMPOSTER and Tombras. This Digital medium campaign is related to the Sports and Sportswear industries and contains 1 media asset. It was submitted 3 months ago.
Brand: PGA TOUR Superstore
Chief Marketing Officer: Jill Thomas
Brand Manager: Phil Oliphant
Advertising Agency: Tombras
President: Dooley Tombras
Chief Creative Officer: Jeff Benjamin
Creative Director: Maxx Delaney
Creative Director: Nick Troop
Executive Producer: Foz McDermott
Group Account Director: Chris Randall
Production Company: Imposter
Director: Carlyn Hudson
Producer: Conor Bailey
Licensing: Born Licensing