Description
When buying a used electric vehicle, the hardest part is not what you see, but what you have to trust. From braking and performance to battery health and software, the overall condition is shaped by factors that are not always immediately visible.
This campaign turns that uncertainty into a fictional certification lab. Here, each car is symbolically scanned, analysed and verified before receiving its final status: certified by Polestar.
The lab is not a real place, but a visual representation of the thorough inspection, updates and validation every pre-owned Polestar undergoes before it is approved for its next owner.
The campaign was rolled out across multiple global markets. Developed by Polestar’s in-house creative team and produced together with Edithouse Film Works.
This professional campaign titled 'Pre-owned: The lab' was published in Sweden, United Kingdom, and United States in April, 2026. It was created for the brand: Polestar, by ad agency: Polestar In-House. This Digital, Film, and Print media campaign is related to the Automotive and Personal Transportation industry and contains 10 media assets. It was submitted about 2 hours ago.
Credits
Agency: Polestar
Creative / Art Director: Maja Leis Ljungmark
Creative / Copywriter: Fabian Starck
Creative / Director: Martin Victorin
Project Lead: Kristian Parkkila
Producer: Ulrika Hamrén
DOP & Offline Editing: Ludvig Woll
Production Company: Edithouse Film Works
Executive Producer: Hanna Olsson
Producer: André Ferreira Barbosa
Online Editing: Johan Tunell
Sound: Jonas Eriksson
First AD: Sebastian Stjernfeldt
Still Photographer: István Csiszár
First AC: Anton Bergström
DIT: Fredrik Weine-Lindgren
Key Grip: Niclas Holmberg
Key Gaffer: Luisa Fanciullacci
Best Boy: Bengt Grewin
Sparks: Algot Skog, Jonathan Meisel
Laser Technician: Adrian Gabrielsson, Laserimage
