Hero visual introducing the playful world of Almarai Kids juice.
Real-life interaction showcasing imagination through play.
Mango flavor character in a beach-inspired playful setting.
Apple flavor character in a fun cycling environment.
Orange flavor character in a playful skateboarding scene.
Description
A conceptual integrated campaign that reimagines children’s juice as a playful, educational experience rather than just a beverage.
The idea transforms Almarai Kids juice into a world of imagination by blending product design with toy-inspired visuals. Each flavor becomes a character in a vibrant storytelling universe, encouraging creativity, movement, and emotional engagement.
The campaign positions the brand as more than a juice provider — but as a contributor to childhood development through play, imagination, and joyful interaction.
This student campaign titled 'Play That Feeds Imagination' was published in Saudi Arabia in April, 2026. It was created for the brand: Almarai, by ad school: Mohamed Attia Studio. This Digital, OOH Outdoor, and Print media campaign is related to the Drinks (Non Alcoholic), Food, and Toys industries and contains 5 media assets. It was submitted 1 day ago by Mohamed Attia Studio of MAStudio.
Credits
Advertising Agency : Mohamed Attia Studio
Production Company: Mohamed Attia Studio, Riyadh, KSA
Art Director: Mohamed Attia
Copywriter: Mishari Al-Migren
