Description
Polestar, the premium electric car company, today announced that it will debut its first-ever Super Bowl ad during the game on February 13, 2022. The 30-second spot, created in partnership with global creative collective Forsman & Bodenfors, will air in the first quarter of the game. The company today revealed a 15-second teaser of the spot.
The Super Bowl offers a unique opportunity for Polestar to raise awareness and establish itself as a major player in the highly competitive U.S. EV market. The ad centers around Polestar’s mission of “No Compromises” and features the all-electric Polestar 2 fastback. Born out of a deeply collaborative process between Polestar and Forsman & Bodenfors, “No Compromises” delivers on Polestar’s objective of making a bold statement in the US market during Sunday’s game.
This professional campaign titled 'No Compromises' was published in United States in February, 2022. It was created for the brand: Polestar, by ad agency: Forsman & Bodenfors. This Integrated medium campaign is related to the Automotive industry and contains 2 media assets. It was submitted over 2 years ago.
Credits
Agency: Forsman & Bodenfors
Creatives / Art Directors: Julia Holtback Yeter, Sophia Lindholm, Karl Risenfors, Leo Dal, Adam Ulvegärde, Jose D’Alta, Brent Bobo
Creatives / Copywriters: Fredrik Jansson, Hampus Elfström, Gustav Johansson, Connor Patterson, Matt Creamer
Client Director: Magnus Wretblad
Account Director: Katarina Klofsten, Peter Whalen
Account Executive: Sofie Bengtsson
Agency Producer: Pia Dueholm, Kim Jose, Laura Peguero
Business Affairs: Matthew Friday
Project Manager: Erin Gould
PR: Bjarne Darwall
Planner: Daniel Sjöstrand, Tom Suharto, Steve Gorski
Art Designer: Martin Joelsson, Chanelle Kazemi
Media Agency: iProspect
Film
Production Company: BR•F
Director: Christian Larson
Executive Producer: Rikard Åström
Producer: Mats Wolgers
Account Executive: Hanna Wahlström
DOP: Gösta Reiland
Editor: Johan Söderberg
Grade: Mathieu Caplanne
Online: Malte Önnestam
Sound: Erik Olsson /Red Pipe
Music Supervisor: Jenny Ring
Composer: Daniel Fagerström
Film Social
Production Company: F&B NY Studio
Editor: Luke Butler
Asst Editor: Tom Sexton
Stills photo
Photographer: Stefan Isaksson /Polestar
Art Director: Susanne Blomster /Polestar
Post production: Sugarhouse
