The human car

Agency: Acne


Polestar is a Swedish electric vehicle manufacturer and, with its heritage from Volvo, is one of the rising stars among car manufacturers today. This summer, Polestar will release their second model, the Polestar 2. By introducing the Google-based HMI in the Polestar 2, it will become the first car brand in the world with an Android system built in. And just like with any smart device, it responds to the command of your voice and is designed to help you in your everyday life.

This professional campaign titled 'The human car' was published in Sweden in May, 2020. It was created for the brand: Polestar, by ad agency: Acne. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 3 years ago.


Advertising Agency: Acne, Sweden
Executive Creative Director: Johan Bello
Client Director: Niclas Bergström
Account Manager: Alice Kruger Santucci
Creative Lead: David Aronson
Craft Lead: David Hammarström
Art Director: Chris Hagberg
Copywriter: Joakim Lingström
Final Art: Patrik Gullbert
Final Art: Henrik Åkerberg
Planner: Matthew Hearle
Jr Planner: Kristina Båth
Agency Producer: Olle Lindgren
Director: Tomas Skoging
Producer: Robert Feniger
Executive Producer: Fredrik Skoglund
Chief Marketing Officer: Tim Heldmann / Polestar
Creative: Viktor Vahl
Strategy: Magnus Brodd
Campaign Lead: Anna Falk
Brand: Pär Heyden
Media: Nina Bergman
Nordics: Nils Rylén

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