Red Blue Yellow Black Again

Red Blue Yellow Black Again is an experimental project created in partnership with Magnific (formerly Freepik) - a leading AI creative tools platform. The project reimagines the work of photography pioneer Aleksandr Rodchenko through AI to showcase the creative powers of modern generative tools. 100 years ago, photography was largely deemed as non-art, and Rodchenko’s radical snapshots challenged this misperception. This AI project reflects on what defines art and how artistic perception evolves over time. The script draws from Rodchenko's original letters and memoirs from over 100 years ago, delivering a hidden message from the last century to brazen and dreaming creators of today. The film resonated both online and offline: it was screened at international film festivals in cinemas on the big screen, became among the first AI films ever streamed on the global platform Roku, and has been recognised at major digital and innovation festivals such as The Webby Awards, FWA, and The Awwwards.
Learn more about the project: https://davincis.digital/rbyba