November in Salvador is an immersion in the culture of the blackest city outside Africa. It is an exclusive moment in the calendar dedicated to the black culture. An invitation to celebrate the Afro-Brazilian roots that were born and expanded from Brazil's first capital. It is a congregation and a celebration of the different Africanities that are present in the city and around the world. Salvador is a movement and that's why November is Salvador.

This professional campaign titled 'Pound the drums' was published in Brazil in October, 2023. It was created for the brands: Prefeitura de Salvador, Salvador Capital Afro, and Visit Salvador da Bahia, by ad agency: Usina Creative Company. This Content, Digital, and Film media campaign is related to the Hospitality, Tourism, Public Utility, and Travel and Tourism industries and contains 1 media asset. It was submitted 4 months ago by Sr.: Cauê Araújo de Azevedo of Usina CC.


Client: Secretaria de Cultura and Turismo da Prefeitura de Salvador
Client's Approval: Pedro Tourinho, Lua Leça, Maylla Pita and Jaime Otávio
Agency: USINA Creative Company, Brazil.
CCO: Bruno Lage
Creative Director: Rafael Reis
Art Director: Duardo Costa e Rafael Reis
Copywriter: Cauê Azevedo
Motion Design: Miguel Melo (Miogx)
Strategic planning: Érico Araújo e Marielle Muniz
Business Intelligence: Amine Ajami e Isabela Oliveira
Content Coordinator: Marielle Muniz
Social Media: Fernanda Campos
Project Manager: Camilla Prado, Giovanna Souza, Amanda Ferraz e Amanda Barboza
Production Coordinator: Natália Bastos
Production: Thais Leite e Gabriel Assis


Production Company: Film Fine Art, Bahia, Brazil.
Director: Ilka Cyana
Assistant Director: Eduardo Tosta
Production Director: Gabriel Bico
Location and Character Producer: Carla Cervino and Samile Moura
Plateau Assistant: Orni Barros and Marcinha
Set's Assistant: Marcelo Augusto
Security: FBA
DOP: Wendel Assis
DOP 2nd Unit: Rafa Ramos
Still: Rafa Ramos
1st Camera Assistant: Alan dos Anjos
2nd Camera Assistant: Gabriel Dias
Video Assist + Logger: Alen Peixinho
Head of Machinery: Kikito da Bahia
Head of Electrical: Robson Ferreira
1st Electrical and Machinery Assistant: Dejair Fernandes
Art Director: Marcelo Magalhães
Art and Props Producer: Jayne Sales
Stage manager: Felipe Cipriani
Props Production Assistant - Day 1: Vanessa Freitas
Fashion Design: Sika Caicó - Supernova
Makeup: Jaine Pita
Talent Producer: Bruna Palma
Editing and Assembly Coordination: Gustavo Korontai
Color Grading: Reizinho Bacelar
Voiceover: D. Neuza Borges
Soundtrack: C-AfroBrasil
Percussions and Arrangement: Ícaro Sá
Sound Design: Mister Maguila
Transport: Ello Transporte
Transport Equipment: Bruno Barrote
Equipment Rental: Iglu Loc
Van: Tech Scout
Photographic Equipment Rental: Thiago Sampaio


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