Tomorrow on March 11th it is exactly one year after Japan was hit by the tsunami. Today the country is to a great extent rebuilt. But the tourism hasn't recovered. People still have a picture of a country in ruins stuck in their minds and the same goes for the web. To change that image we believe that social media can play a big part. Post from Japan is a way to use existing tourist as ambassadors to change the picture of the country and get people traveling to Japan again.
This professional campaign titled 'Post from Japan app' was published in Sweden in March, 2012. It was created for the brand: Japan Tourism, by ad agency: Berghs School Of Communication. This Digital medium campaign is related to the Transport industry and contains 1 media asset. It was submitted almost 11 years ago.
Advertising School: Berghs School of communication, Stockholm Sweden
Art Directors: Michal Sitkiewicz, Eva Wallmark, Kristofer Salsborn
Copywriter: Rickard Beskow