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Description

Based on the finding that patients who can hear music among the sounds of a medical machine are less prone to experiencing panic attacks, the agencies Publicis, Digitas and Publicis Relations, in collaboration with the Romanian songwriter Marius Moga, have created MUSIC TO MY BRAIN – the song composed for Regina Maria Private Healthcare Network that prepares the way our brains perceive the sounds of an MRI and help reduce anxiety during the investigation.

For many patients, MRI investigations are among the biggest sources of anxiety. The enclosed space and intense sounds can create a high level of discomfort, affecting the patient's condition, as well as the quality of the procedure and of the result.

However, anxiety can be reduced if you know what to expect before your MRI appointment. Those who can associate the seemingly chaotic sounds of MRI with music are less prone to panic attacks. In other words, when the brain can attribute a sense and a melodic line to disparate sounds, they seem less threatening. That's the conclusion reached by NARA CELL T, in a study recently conducted for the Regina Maria Private Health Network. And thus, MUSIC TO MY BRAIN was born - the melody that reorchestrates the sounds of the MRI machine and turns them into music that you can play in advance, to get accustomed to what you’re going to hear in the machine, from the safe space of your home.

This professional campaign titled 'MUSIC TO MY BRAIN' was published in Romania in April, 2024. It was created for the brand: Regina Maria Private Healthcare Network, by ad agency: Publicis, Digitas. This Integrated medium campaign is related to the Health industry and contains 2 media assets. It was submitted 13 days ago.

Credits

Publicis, Digitas, and Publicis Relations teams:

Ana-Mria Țarălungă : Creative Director
Silviu Nedelschi : Executive Creative Director
Raluca Kovacs : Chief Strategy Officer
Bianca Moga-Lăpuște : Jr. Strategic Planner
Cătălin Grigore : Sr. Art Director
Mihaela Neațu : Sr. Copywriter
Marius Fărcășanu : Digital Art Director
Roland Împușcatu : Video Editor
Adina Albu : Sr. Client Lead
Teodora Cîrstea : Communications Manager
Mirela Stoian : Communications Specialist
Alexandru Călin : AV Production Manager
Camelia Efrimov : AV Production Director
Veronica Ciacoveanu : Digital Client Lead
Andreea Nedeianu : Client Lead
Antonia Gherasim : Client Manager
Miruna Grecu : Digital Client Manager
Andreea Grigorean : PR Officer

Production House: Abis Studio
Post-Production: Mad.animator

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