Woman Interrupted

Portrait of silence, An app that detects Manterruption

Agency: BETC


You probably remember that during the 1st US presidential debate, Donald J. Trump interrupted Hillary Clinton 51 times. Clinton interrupted him only nine times.
Unfortunately, this behavior, that we call MANTERRUPTION, is widespread in boardroom meetings and across the professional world.
For the International Women’s Day on March 8th, the Brazilian ad agency asked female artists to rally around the issue and design posters about MANTERRUPTION.

This professional campaign titled 'Portrait of silence, An app that detects Manterruption' was published in Brazil in March, 2017. It was created for the brand: Woman Interrupted, by ad agency: BETC. This Print medium campaign is related to the Public Interest industry and contains 10 media assets. It was submitted about 7 years ago.


Advertising Agency: BETC, Sao Paolo, Brazil


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